Body copy is one of the most important aspects of your online business. It is the main thing that your visitors and the search engines use to determine the relevance of your website to a certain topic.
Search engines pay more attention to keywords that are present within heading tags (H1, H2, H3, etc.). You have control over the size of these tags, but using the heading tag shows importance to the search engines.
When performing on-page SEO, take into account the importance of certain META Tags. Knowing how to prioritize these tags is extremely important. Nothing in the META tags will appear on your page to visitors.
Over the past few months I’ve been extremely busy and, to be honest, I’ve been really lacking in the off-page SEO that I should be doing. But, as important as people seem to think off-page SEO is, it’s not all that it’s really cracked up to be.
So I’ve been buying websites left and right, taking their current models and revamping the on-page SEO. I have found that cross linking and on-page SEO can easily outweigh the importance of off-page SEO. If you put up quality content on a regular basis, and make sure that people are attracted to that content somehow, you can guarantee success of your site.