I must receive about 100 new emails per day. I’ve already filtered out a lot of “junk mail” from this, so most of these are fairly important to me. Unsubscribing from all of these isn’t an option, because I do enjoy reading certain newsletters and communications. This guide was created for people with that same problem: managing loads of email of WANTED email.

Keeping annoying emails and newsletters at bay, while filtering important emails to the top is very important to me. The guide below will help Gmail users more than anything, and even more so if you’re using Gmail’s Priority Inbox feature.

Before we begin, lets make sure you have Gmail setup in the best way possible.

The Best Gmail Filters

There are some emails that are on a topic in which EVERYBODY receives. My favorite gmail filters are created in a way that tackles this exact problem.

1. Newsletters – Low Importance

In general, newsletters are not important to me. However, because I run a business, I have to stay on top of the promotions that my clients are putting into these newsletters. There is obviously many other emails that I would rather read first, but I like to keep these set aside for when I have the time to read them.

Gmail Filter Settings

  1. Create a label named “Newsletters”
  2. Subject is “newsletter”
  3. Apply label “Newsletters”
  4. Never mark as important.
  5. Check “also apply filter to (#) matching conversations.”

2. Surveys

Surveys are a waste of time. The only one who benefits from them is the person that sent them. Let’s filter these out so they don’t even hit our inbox.

Gmail Filter Settings

  1. Subject is “survey”
  2. Skip the inbox (Archive it) – (or choose Delete it)
  3. Never mark as important.
  4. Check “also apply filter to (#) matching conversations.”

3. Payments

Getting cash is important, so why not set your email up to show you the important stuff first? There are a bunch of different subjects for receiving cash, so lets try and cover the most common ones.

Gmail Filter Settings

  1. Subject is “payment OR money OR commission OR commissions OR processed OR cashout OR cash OR paypal OR fee OR deposit OR refund OR withdrawal”
  2. Star it
  3. Never send it to spam
  4. Mark as important.
  5. Check “also apply filter to (#) matching conversations.”

4. Junk Mail

We all get junk mail, and sometimes Google doesn’t filter it properly. For those messages that you keep getting, yet can’t seem to unsubscribe from, here’s a filter that will vanquish them.

Gmail Filter Settings

  1. Enter a subject with words that you commonly see in junk mail, or enter the email address(es) in which you wish to block (separated by commas).
  2. On the next page, check “Delete it” or “Skip the inbox” for those of you who don’t like deleting things for some reason.

See? Removing junk mail is easy. And now, you will have extra space in your inbox for those more important emails to get through.

5.  Declaring Email Bankruptcy without Deleting all email

If you’ve managed to let your email go for such a long period of time that emails from years ago are still sitting in your inbox, then its time for a little clever cleanup. Odds are, you’ll never get back to those emails, nor would responding to them even matter right now. But you don’t want to delete them you say? No problem! We’re going to create a filter that simply archives your old email out of your inbox, giving you a fresh start.

Gmail Filter Settings

  1. Under Search, select All Mail
  2. Under “Has the words,” type before:2012/09/01. Thats just a sample, so choose a date that makes sense to you. This will archive all messages received prior to September 1st of 2012. Use whatever date you wish, but keep the format as YYYY/MM/DD.
  3. On the next screen Skip the inbox (Archive it)
  4. You can choose to add a label too. If you do, create something like “email bankruptcy.”
  5. Select “Also apply filter to (#) conversations.”

Boom! You just cleared your email of that high number and you can still do a search for an email if you need it!

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