Expect Big Changes in Google Soon

The current use of backlinks is quite easily manipulated, and Google knows this. So why would they keep this business model if it is flawed? Simply put, they won’t. We can expect to see changes soon that make the simple method of having backlinks from high PR sites nearly useless.

The importance of simply buying mass backlinks in general is going to diminish completely. You might be saying “this is old news” right about now, but it’s not. The value is no longer going to be valued on the basic principle of your links existing on other websites, so having a footer link on a PR8 page isn’t going to matter very much.

What will matter though, is all of those links that you have in more “important” areas of websites. You will actually be better off having a link that gets click throughs on a page that is PR3 than you would be by having a footer link that gets no clicks on a PR8 website.

So what is Google going to do instead of track the number of backlinks to your site? They will actually be tracking all of the clicks through the link, and will determine each website’s relevance based on that… just like they already to with AdWords.

In case you aren’t familiar with how AdWords works, Google ranks the ads based on factors that are more important than just bid price. They actually track click throughs as well and take the bid price x click throughs to determine the advertiser which they are making the most money, and place them on top. For example, if website A gets 10 clicks at $1.00 per click from 100 impressions and website B gets 25 clicks at $0.50 per click from 100 impressions, Google will place website B above website A. Website A is generating $10 in revenue, but website B is generating $12.50 in revenue… all from the same number of impressions!

So to conclude, Google will be changing their search engine rankings to reflect the same type of quality that their Adwords system has. Expect to see major changes between December 2006 and March 2007.

2 thoughts on “Expect Big Changes in Google Soon

  1. dcweil

    Dan – how would google have any idea how many clicks a link gets (unless the whole world were to adopt google analytics)? With adwords it’s different becasue the link actually goes through the adwords server (in order to be approriatly tallied and charged), but in a normal link situation, google has no access to this information.

    I agree the concept makes sense but i just don’t see how it could be implemented. I only possibility I see is if the google toolbar could be used to track this information like the Alexa toolbar does but there are a lot of problems with that as it would of course only a sampling of the general population but that sample would be skewed as it would likely be heavily weighted toward a certain kind of internet user that would actually install the toolbar and not flip out when their anti-spyware program tries to disable it.

  2. admin


    Yes, you have a very valid point there. But these are questions that we would ALL like to have answered. Another great question is this: How was Matt Cutts able to tell everybody who asked each and every domain name in which that person owned? The simple answer to the question was that they are a registrar, so they automatically know this information. However, some of the folks that asked claimed that they had each several sites registered through different hosts and under different company names, some that were even in different countries.

    My point is this, if Google can type one domain in and fetch a whole bunch of other “unassociated” domains in order to find the owner, I think that they are able to do the kind of tracking that we have talked about earlier.

    One thing that we may seem to be forgetting about is the fact that Google already tracks the clickthroughs in the Google search engine. Have you looked at any of those links lately? They don’t have any special tracking codes on them either. They are simple and direct text links that lead to the website that the user wants to see. Now how is it that Google can track those as well?

    I wish I knew all the answers, but if you think about things the way that these guys do, almost anything is possible.


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